The Video Platform Grants Users Authority to Reduce AI-Generated Videos in Personal Streams

TikTok is introducing a updated setting that allows them to lessen the volume of AI-created content appearing in their timelines. This step comes as the company revealed that it currently hosts more than 1 billion AI-generated clips.

Testing and Rollout

The update is being tested over the following weeks before a global launch. This development coincides with a rise in AI-generated material, fueled by emerging video-generation tools.

AI Content on Other Platforms

It has been noted that approximately 10% of the most rapidly expanding channels on another major platform exclusively feature AI-generated videos. A large amount of this material is classified as “AI slop”, a phrase for substandard, bulk-generated content that is often absurd or bizarre.

“We know from our community that numerous viewers like content produced via AI tools, from computer-generated images to informative clips, and we intend to offer the community the option to adjust the amount of that, based on their own preferences,” stated a company executive.

Volume and Proportions

TikTok disclosed that there are now 1.3 billion videos on its service labeled as made with AI. Collectively, over 100 m pieces of content are submitted to the service each day, making AI content a relatively small part of its total content library.

User Control Features

Users will be in a position to limit or boost the amount of AI-generated videos they watch by using the “manage topic” setting in the app and picking “AI-generated content”. Additional categories that can already be adjusted under the tool cover current affairs, fashion, cosmetics, and choreography.

Content Labeling and Policies

The platform’s guidelines mandate content makers to tag convincing AI-made content, and it forbids dangerous AI impersonations of well-known individuals or crisis events. Any realistic AI video that is unmarked can be taken down under its terms of service.

Additionally, the service will now attach an artificially created label to content produced via its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This step is designed to deter users from attempting to circumvent the labeling process.

Responsible AI Funding

TikTok is also introducing a $2 million AI literacy fund for professionals and groups to develop educational content about responsible artificial intelligence. This project will benefit non-profit groups dedicated to educating computer science.

Content Safety Approach

The video-sharing app has justified its content review process, following debate over proposals to cut jobs for a large number of safety staff in Britain. It is planning to cut 439 jobs in its content moderation division in its British office, with labor groups and internet security professionals voicing alarm that staff are being displaced by machine-led review.

A trust and safety lead clarified that human moderation would still have a role, but artificial intelligence can safeguard staff by eliminating the most harmful content before it is viewed by people. TikTok stated a significant reduction in shocking and graphic content seen by safety staff over the previous year due to reliance on its automated systems.

We believe it is crucial to balance people and machines to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we also think it’s highly necessary to limit contact with unsafe media as quickly as possible, which is where a lot of the machine support is proving valuable work at speed.”